News & Insights

When History Repeats Itself – The SVB Failure and the Savings & Loan Crisis

The Federal Savings and Loan Insurance Corporation (FSLIC) crisis during the 1980s and early 1990s was one of the most significant financial crises in the United States.  The crisis resulted…

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How to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends

Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…

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What Does Diversity Mean on Your Board?

Diversity has several dimensions, so the way in which your board thinks about diversity matters. It can mean distinctions in the composition of directors by gender, race, age, skills, expertise,…

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What’s New in B2B Marketing for 2023

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023.  The Winterberry Group has recently released…

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Confessions of a Quiet Quitter

Shh. Yes, it’s true. I quietly quit before there was an eye-catching alliterative social name for it. Lack of employee engagement is bad. We all know this. It can derail…

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Research & Insights