Betsy Burroughs is a marketing and brand executive turned neuroscience researcher. She has executive experience in marketing, advertising, sales and publishing. Burroughs held executive roles at InfoWorld and Satmetrix and senior account management roles at several leading advertising agencies, including Foote, Cone & Belding; D’Arcy-McManus Benton & Bowles; and TFB/BBDO, and senior sales management positions at International Data Group (IDG) and CMP. Clients have included Google, Dwell Magazine, Gensler, The Discovery Channel, Rovi, Blurb, CNET, The Millennium Project and The Tech Museum of Innovation. She has served on the advisory boards of technology startups and nonprofit organizations. She is a member of the World Future Society and the Silicon Valley Node of the Millennium Project—a United Nations-affiliated think tank that produces the annual international State of the Future Report. She is the author of FOCUS. The Catalyst for Innovation. Based on the Neuroscience of Insight.